Latest Posts from TheManual.com Written by Ian Schwam

July 17, 2026
Founder of Style Girlfriend gives dads the confidence to level up
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July 17, 2026
Shinola has made watches about Detroit, about the Apollo program, and about a lake monster. Its newest one is about a sailboat race, and damn, is it good-looking. The Detroit-based brand is …
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July 16, 2026
TAFT Longhorn collection gives you a stylish look with a little western flare
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July 16, 2026
Plenty of watch events would strike any reasonable observer as “just fine.” Windup Chicago, on the other hand, cleared that bar before I got to the first table. The roving fair, …
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July 15, 2026
The summer is in full swing. That means you are likely dealing with the rising temperatures to the point that you are sitting back and missing the blizzards of January. I remember standing o…
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July 15, 2026
Luminox's new $795 Adventure Watch is a Swiss field watch with a pre-aged IP Antique finish
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July 11, 2026
The Race to Mackinac has been run since 1898, when five boats set out from Chicago. Today it covers 333 statute miles up Lake Michigan, crosses into Lake Huron at the Straits of Mackinac, an…
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July 9, 2026
Luminox built its name on lightweight, strap-bound tool watches. Now, it’s trying a slightly different tack. The Swiss-made, American-founded brand just added a fully blacked-out, all-…
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July 8, 2026
New polos, dresses, trousers, and accessories bring streetwear-inspired style to the fairway
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July 7, 2026
Zenith's new DEFY Extreme editions arrive in violet titanium and forged-carbon lapis lazuli.
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July 6, 2026
The Amberjack Axis is a $185 Portugal-made sneaker with full-grain leather, athletic EVA cushioning, and arch support built for all-day wear
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July 5, 2026
Building a suit wardrobe starts with the brands you can trust
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July 5, 2026
Longines has been around since 1832, which makes it one of the oldest continuously operating watchmakers on Earth — old enough to have spent decades strapped to the wrists of aviators …
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July 5, 2026
The Seiko Star Time, presented to Shohei Ohtani on July 3, marks his tenth year as a Seiko ambassador. It’s not for sale, will never be for sale, and there’s exactly one on Earth…
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July 4, 2026
We’ve gone through a little period that I like to call the “Dark Ages of Knowing Things,” when the internet had an entire generation of men convinced they no longer needed …
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July 4, 2026
FIFA 2026 provides a global amphitheater for sport, people, and culture to converge. Not only do the world’s best football players compete for the crown, but devoted fans have opportun…
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July 2, 2026
Here’s a first for a company that’s spent decades sticking its watches into movies: this one was built for a film it can never actually appear in. That’s the twist on the K…
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July 2, 2026
VERO Watches is built to find the man who embraces his lineage. I am not talking about his nationality. I am not talking about his race or his heritage. I am talking about the lineage that b…
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July 2, 2026
My first horological crushes were glamorous European supermodels with names like Cartier, Audemars Piguet, and Patek Philippe. As my tastes matured, the Far East captured my fancy when I dis…
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July 1, 2026
Breitling has been a mainstay in the luxury watch world for as long as watches have been on the wrists of explorers around the world. After their success with the iconic Navitimer, Breitling…
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June 30, 2026
Back in the day, as in pre-2020 (which, let’s be honest, still feels like it was a year ago), collecting was so much simpler. You bought a watch simply because you liked the dial or th…
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June 29, 2026
Buck Mason has expanded its Draped Linen collection with the new Draped Linen Rancher Shirt, taking the cowboy workshirt template and hitting it with their lightweight linen-blend treatment.…
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June 29, 2026
The Wimbledon Championships are the oldest of the four Grand Slam tournaments. They have been around since the late 1800s, and if you know anything about events that old, they are steeped in…
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June 29, 2026
Let me save you the internal debate: you’re allowed to enjoy fun things! Case in point? Casio’s new G-SHOCK, which shows up carrying 30 Pokémon across its design. The GA11…
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June 27, 2026
I am on an underwear kick right now. I can’t help it. I have been reevaluating my underwear drawer since I had my conversation with David Ehrenberg, the CEO of Pair of Thieves, earlier…
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June 27, 2026
Tucked back off a small street, Rue de Monceau, in Paris, just a short 8-minute walk from Parc Monceau to the Northeast of the Eiffel Tower, sits a museum many Americans miss on their trips …
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June 26, 2026
Breitling has unveiled the Avenger America250 — two US-exclusive limited editions marking the country’s 250th birthday this July 4 — and the run sizes are as rare as the da…
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June 23, 2026
Nashville watchmaker Weiss Watch Company has teamed up with fellow Music City residents imogene + willie on a limited-edition release. It’s snazzy, it’s automatic, and it is offi…
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June 23, 2026
I talk a lot about the importance of style. Fit, function, and fashion come together to make your personal appearance a reflection of who you are and who you intend to be. The value of quali…
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June 23, 2026
Milan Fashion Week showed out as usual, with designers from around the world coming together to showcase what they have in store for us purveyors of menswear. Of course, the usual suspects w…
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